Photo Op Social
Giovanni Del Brenna documented the evolution of a particular Parisian urban project that aims to turn more than 100 hectares into areas intended for agricultural production.
Each photograph reveals innovative ways to grow organic products in the very heart of one of the main European capitals: strawberries grown in containers, vertical farms that are directly connected to one of the biggest French supermarket, vegetable gardens on the rooftop of some historical buildings near the Opera Bastille.
“Urban agriculture” is an oxymoron that has become reality, a new way of life that challenges the photographer’s eye. A magnificent visual playground that shows a very positive evolution in Paris – two worlds, a priori contrasting, connected: the countryside and the city, the natural and the artificial
Number of Photographs: 54 colour photographs, printed on 24 panels*
(every panel features from a maxiumum of 3 to a minimum of 1 photo)
Size of the Panels: 80×160 cm
*the panels are suitable for outdoor installations
Giovanni Del Brenna was born in Genoa in 1974. He grew up in Rio de Janeiro, Brazil, where he attended French school. He later moved to Milan, Italy, and graduated in Mechanical Engineering from the Politecnico di Milano. He decided then to follow his first passion: photography.
He graduated in 2002 from the Documentary Photography and Photojournalism Program of the International Center of Photography of New York, joined Grazia Neri Agency the same year and assisted James Nachtwey until March 2004. His work has been exhibited in New York, Milan and Lisbon and Metz, and has been published in Le Monde, New York Times, GQ Italia, Condenast Traveller Italia, Vanity Fair Italia, IL, Amica, Geo and Stern among other publications.
In June 2006 Hermès Italy commissioned him the photos for the book “L’aria di Firenze”, and in 2011 EDF assigned him to photograph power-plants in Lorraine for the book “En Produisant par la Lorraine”. He has been nominated New Photographer 2007 for advertisement by Getty Images.
In July 2014, he published his book Ibidem, a project on cities that he started in 2002. Since 2017 he has been documenting the urban agricolture phenomena.